Chrome

Old Chrome logo

Redesign

This is the Chrome logo for Google's browser.

Initial Analysis: It's like a spinning wheel in both. Although the previous logo looks like some sort of ninja tool or a game of Simon. (You remember the old game from yesteryear?)

What is it?: I have no idea. I'm still sticking with this spinning wheel idea.

Pros: The new design is much cleaner, scales much better, and is easier for someone to remember exactly what it looks like. It's more identifiable. The colors reflect on Google's own colors which assists with consistency throughout the brand.

Cons: No one knows what it is. Doesn't really say what the brand actually is. Nothing about it suggests internet, web, browsers, etc. Nothing actually goes with the name "Chrome" although being obvious is not always desirable.

Verdict: The redesign is a bigger success than the original. It was a good move to go in this direction. It also makes for a better look on smartphones that take advantage of the simpler look.

For a funny look at other ideas of where the logo came from, check out this post.

Nike

Generally speaking, everyone in the human race seems to know what the Nike symbol is. That being said, I'm going to attempt a critique as if it was brand new and never before seen.

Initial Analysis: It looks like a check mark. It implies motion as well. Not too much to say about such a simple symbol.

What is it?: Nike is a sports company. They make athletic wear. Shoes and clothing are what people associate with them most, but they also make sports bags and things.

Pros: Minimalist. Any color combo will work. Logo implying the check mark and motion are two things that the brand does actually identify with and promotes its image.

Cons: Without the word Nike attached, people have to memorize the symbol over time. Does not ACTUALLY tell what the brand sells.

Extra pro: Nike is actually the Greek goddess of victory.

Verdict: Although there may be some bias because this logo has existed since it was formed in 1971. The logo is traditionally called the Nike "swoosh" and that is another concept that fuels this idea of fast and motion. Overall, this logo does its job and communicates a clear idea of either moving or getting it done. This is a successful logo for a successful brand.