Nike

Generally speaking, everyone in the human race seems to know what the Nike symbol is. That being said, I'm going to attempt a critique as if it was brand new and never before seen.

Initial Analysis: It looks like a check mark. It implies motion as well. Not too much to say about such a simple symbol.

What is it?: Nike is a sports company. They make athletic wear. Shoes and clothing are what people associate with them most, but they also make sports bags and things.

Pros: Minimalist. Any color combo will work. Logo implying the check mark and motion are two things that the brand does actually identify with and promotes its image.

Cons: Without the word Nike attached, people have to memorize the symbol over time. Does not ACTUALLY tell what the brand sells.

Extra pro: Nike is actually the Greek goddess of victory.

Verdict: Although there may be some bias because this logo has existed since it was formed in 1971. The logo is traditionally called the Nike "swoosh" and that is another concept that fuels this idea of fast and motion. Overall, this logo does its job and communicates a clear idea of either moving or getting it done. This is a successful logo for a successful brand.